NEW SUMMER MENU
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Suppa club
Location: Perth, Western Australia
Suppa club is a gourmet soup bar based in Perth, Western Australia. 8 year long they’ve created the most delicious soups. in April the owner (David) opened the first shop in Perth where fresh soups are served everyday. Especially in winter the shop is a big succes. But what is the plan for summer? For the summer they created a new summer menu filled with toasties, salads, smoothies and ice cream. All made with the soups!
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The project
Social media content to promote the new menu
To promote this new menu Suppa Club asked VIGIO to create outstanding social media content. The content had to be similar to the winter soups content but at the same time completely different. Instead of the feeling of cosy and warm the audience should experience refreshment.
To achieve this goal we offered a social media package with enough content to promote the whole summer menu on social media and even for Uber Eats. We provided fresh photos and creative high quality reels with sound effects. We spend 1 full day of shooting to create 80 photos and 8 reels.
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Social Media Videos
We’ve created 8 different reels focused on the new summer menu with licensed music and sound effects so Suppa Club can use the videos on all platforms. We also included some voice over in 3 of the reels to tell the story behind the new products.
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The photos
As much as we love to create videos, we also acknowledge the importance of photos when you start a new menu. Suppa club needed photos to promote the new menu on social media, but also on Uber eats, with flyers, email marketing and more. We were happy to help and styled, captured and edited the photos so they really pop and get the customers excited about trying it all. We delivered over 80 high quality photos.
